By visiting a number of sites, you'll probably be quick to notice that many of their web designs include "What's New" pages or sections within other pages of the website design such as the home page. These sections are becoming increasingly popular among web designers as they're an easy way to keep the content of your website's design fresh and informative. These sections are frequently complimented by "What's New on This Site" sections or pages, which also allow for fresh content, and keep visitors interested in returning to the site to find out what's happening.
It has been proven through the number of visitors and other traffic statistics that any pages that highlight their newest additions to the site will experience increased traffic - likely due to a great deal of returning traffic. Even if there are links to the different parts of the site where the changes will have occurred, having those changes stand out on the home page or with their own pages increases their visibility, creating greater interest through the larger number of people who notice that something new is available.
Remember that just because the amount of traffic increases on your site, it doesn't necessarily mean that the number of unique visitors to your site has increased. It could mean that you are generating a large number of return visitors. This is great if you want to ensure that your buying customers don't forget about you. It helps to make certain that when your clients think about the type of product or service that you sell, you'll be the first business that comes to mind. This is among the best kind of marketing that you can achieve.
So how do you know if a "what's new" section is for you? Consider the following "qualifications" that would make your site design a good candidate for a "what's new" section or page.
• Your content is always being updated, changed, or altered in some way • Your site contains a very large number of different pages
If your page consists only of a main page as well as reciprocal links or perhaps a guestbook or feedback form, and perhaps a few small sub-pages, then a "what's new" page is likely more work than it's worth, because it won't offer much real benefit to your visitors.
However, with many pages, or pages that are constantly growing or changes, this section will be a wonderful way to flag what's new so that the visitors can head directly to the fresh stuff that they're looking for, without having to search through the site - or simply give up before finding what they're looking for.
However, remember that even if your site doesn't change too much, as long as it's large enough, you can still use a "what's new"-type section to highlight the sub-pages that are most popular on your site. If anything, this will provide a much easier navigation through your site. Simply change the name of "what's new" to something more practical, such as "Popular Pages" or "Featured Pages".
Remember that the main point of a "what's new" section is just to make the lives of your visitors easier as they navigate your site. A web user simply won't search a full website to see if anything just happens to be new. Nor will they look for very long to find what they want if they haven't found it in the first couple of clicks. Therefore, use this as a tool to keep your visitors satisfied with the ease of navigation of your site.
Within the "what's new" section, you can write whatever you want, but the important thing is to make sure that whatever you say displays the latest changes, additions, features, or information offered by your site. Remember that your visitors aren't going to use the "what's new" section to its full potential, but will simply use it for what attracts their attention the most. It's just a quick way to "get there".
A what's new section is great for those people who have found your site, and those who intend to return. It makes the site much easier to use, and is very pleasant to see upon landing on the home page. Just make sure that your site is large enough to make it worth the effort.
Friday, June 27, 2008
How To Download Games To PSP
Downloading games to your PSP is something that you need to keep up to date on. What good is the PSP without cool movies and games? It is this kind of media that make it such a worthwhile companion!
There are hundreds of games that you can download onto your PSP and they are all fun. Of course some will be more interesting to you than others. You may be more interested in the sports games rather than the character ones. No matter what you like the most in your games, there are plenty to download onto any PSP.
Making use of wireless hotspots is another way for you to play online with this gaming system. You can use the Infrastructure/Online mode when you want to play online. This will connect your PSP system to the Internet through a wireless-LAN network or hotspots. This is not always possible however, so keep that in mind.
You may also be able to share some of the games that you have through game sharing. This too is a great way to get as many games on the go as you can. Not all games will allow you to work with the "Game Sharing" feature. If you are able to do this then it can be done wirelessly and there is no need for the other person to own the title as well. This is only a temporary option. When the PSP is turned off the data will be lost. This feature is best suited to those who like to play games with their friends or those that want to give their buddies a taste of what a game is really like before they purchase it themselves.
If you have a PSP but you haven't yet used it to play games then you are really missing out. Using this little machine to watch movies is awesome and amazing yes, but the games are really what set PSP apart from everything else out there on the market. With a few hot games in your pocket you can really make the most out of any situation.
Remember those long lines at the bank? How about when your car breaks down and you are waiting for a friend to come and pick you up? Those are the times you will really appreciate having your own PSP to play games on.
No matter how old or young you are, you can have a ball with the PSP games that you download. And the best part is that downloading games for a PSP system is as easy as can be. The games that you download onto your PSP are just like the UMD versions and you will have the same excellent quality. Many people worry that the graphics will not be as good or that the game will play slower but that is not the case at all.
All you have to do is download the games right onto your memory stick and off you go. From the stick you can play any of the games that have been downloaded. There are hundreds and even thousands to choose from and they are all fantastic!
There are some pretty comprehensive websites out there that are wholly dedicated to providing PSP owners like you with the latest in PSP games to download. Some of these have monthly membership rates for you to pay and others will charge per game. It is a good idea to take a look around at them all and see which best suits you.
Today is the day to start downloading games to your PSP. This is an incredible little machine and it can keep hours and hours of boredom at bay.
There are hundreds of games that you can download onto your PSP and they are all fun. Of course some will be more interesting to you than others. You may be more interested in the sports games rather than the character ones. No matter what you like the most in your games, there are plenty to download onto any PSP.
Making use of wireless hotspots is another way for you to play online with this gaming system. You can use the Infrastructure/Online mode when you want to play online. This will connect your PSP system to the Internet through a wireless-LAN network or hotspots. This is not always possible however, so keep that in mind.
You may also be able to share some of the games that you have through game sharing. This too is a great way to get as many games on the go as you can. Not all games will allow you to work with the "Game Sharing" feature. If you are able to do this then it can be done wirelessly and there is no need for the other person to own the title as well. This is only a temporary option. When the PSP is turned off the data will be lost. This feature is best suited to those who like to play games with their friends or those that want to give their buddies a taste of what a game is really like before they purchase it themselves.
If you have a PSP but you haven't yet used it to play games then you are really missing out. Using this little machine to watch movies is awesome and amazing yes, but the games are really what set PSP apart from everything else out there on the market. With a few hot games in your pocket you can really make the most out of any situation.
Remember those long lines at the bank? How about when your car breaks down and you are waiting for a friend to come and pick you up? Those are the times you will really appreciate having your own PSP to play games on.
No matter how old or young you are, you can have a ball with the PSP games that you download. And the best part is that downloading games for a PSP system is as easy as can be. The games that you download onto your PSP are just like the UMD versions and you will have the same excellent quality. Many people worry that the graphics will not be as good or that the game will play slower but that is not the case at all.
All you have to do is download the games right onto your memory stick and off you go. From the stick you can play any of the games that have been downloaded. There are hundreds and even thousands to choose from and they are all fantastic!
There are some pretty comprehensive websites out there that are wholly dedicated to providing PSP owners like you with the latest in PSP games to download. Some of these have monthly membership rates for you to pay and others will charge per game. It is a good idea to take a look around at them all and see which best suits you.
Today is the day to start downloading games to your PSP. This is an incredible little machine and it can keep hours and hours of boredom at bay.
To Land High-Paying Clients, You Need an Agency Quality Website
This month I'll answer a question posed by Cynthia B. who is returning to copywriting after a long absence. She wants to know:
How important it is to have an agency quality website?
The answer is that it is very important to have a high quality website IF you are prospecting other than locally.
When you prospect locally, the client can meet you personally. But when you prospect nationally, your client gains an impression of you from your website, telephone personality, and marketing materials.
Fortunately, it's not difficult to find a designer/webmaster who can help you build a high quality site at a reasonable cost. And some of my students do a very nice job of creating a
quality site themselves.
Because I've found national prospecting to be far more profitable than working with local business, I encourage my coaching students to prospect nationally, and sometimes internationally, and create a website that supports a sophisticated positioning.
What, exactly, constitutes an agency quality website?
Here are five pointers for creating a website that convinces quality clients that you are the right copywriter for them,plus two common mistakes to avoid:
1. Make sure your website has a you orientation, with you in this case being the client. The Home page should not talk about you, the copywriter, except in the context of what you can offer a client.
2. Have a unique selling proposition (USP), or positioning statement. Why are you the best choice? Do you serve a particular niche? Are you an expert at some important element of copywriting, such as offer development, headlines, concepting, etc.? Make sure your USP shines through on your Home page.
3. View your entire site as a lead-generating tool. If you write a direct response package, you first try to get your prospect into the envelope. Once inside, you attempt to lead your prospect through the package, with the end destination the reply card or
order device.
Use the same principle in designing your website and its navigation. Always send your prospect to the contact page, or the page where you offer more information. As with any lead-generation effort, your only goal is to get your website visitor to respond.
4. Create an offer, and offer it on your website. Unlike general advertising, direct marketing is defined by the offer. If you don't have an offer, you're not employing the most fundamental rule of marketing, and it will cost you responses.
5. Pay attention to look and feel. Copywriters have the right and responsibility to make sure the end product produces leads or sales.
This means that the copywriter should offer the art director some level of direction on look and feel,without overstepping bounds, of course.
A clean, well-organized website that exhibits a professional finish will offer a sophisticated client some level of assurance that contacting you will not be a waste of their time.
What NOT to do on your website:
First and foremost, do not preach to the choir. Because the world of copywriting is new to new copywriters, they have a tendency to tell what they know on their website.
But a quality client, usually a mid-size to large company or organization, doesn't want to know WHY copywriting will help him. He already knows that, even if he doesn't know how to write copy himself.
What he's looking for is validation that you could be the RIGHT copywriter for him.
Websites that attempt to teach generally attract clients who need teaching, oftentimes small business with a low appreciation of what good copywriting can do for them and an even lower threshold for paying reasonable fees.
The second mistake I see is mentioning price on the Home page, or anywhere in the site, for that matter.
Quality clients do not put price first, and any discussion of price usually comes after the copywriter has a complete picture of the marketing problem that needs to be solved.
Not long ago, one of my coaching students complained that his prospects seemed fixated on price. After going to his website I noticed that his Home page positioned him as more attractively priced than other copywriters.
This positioning inadvertently created a USP based on low price, something we copywriters should always avoid.
Bringing up the subject of price on your website will actually cause your prospect to put it front and center. Best to let pricing discussions occur naturally in the process of landing a job.
How important it is to have an agency quality website?
The answer is that it is very important to have a high quality website IF you are prospecting other than locally.
When you prospect locally, the client can meet you personally. But when you prospect nationally, your client gains an impression of you from your website, telephone personality, and marketing materials.
Fortunately, it's not difficult to find a designer/webmaster who can help you build a high quality site at a reasonable cost. And some of my students do a very nice job of creating a
quality site themselves.
Because I've found national prospecting to be far more profitable than working with local business, I encourage my coaching students to prospect nationally, and sometimes internationally, and create a website that supports a sophisticated positioning.
What, exactly, constitutes an agency quality website?
Here are five pointers for creating a website that convinces quality clients that you are the right copywriter for them,plus two common mistakes to avoid:
1. Make sure your website has a you orientation, with you in this case being the client. The Home page should not talk about you, the copywriter, except in the context of what you can offer a client.
2. Have a unique selling proposition (USP), or positioning statement. Why are you the best choice? Do you serve a particular niche? Are you an expert at some important element of copywriting, such as offer development, headlines, concepting, etc.? Make sure your USP shines through on your Home page.
3. View your entire site as a lead-generating tool. If you write a direct response package, you first try to get your prospect into the envelope. Once inside, you attempt to lead your prospect through the package, with the end destination the reply card or
order device.
Use the same principle in designing your website and its navigation. Always send your prospect to the contact page, or the page where you offer more information. As with any lead-generation effort, your only goal is to get your website visitor to respond.
4. Create an offer, and offer it on your website. Unlike general advertising, direct marketing is defined by the offer. If you don't have an offer, you're not employing the most fundamental rule of marketing, and it will cost you responses.
5. Pay attention to look and feel. Copywriters have the right and responsibility to make sure the end product produces leads or sales.
This means that the copywriter should offer the art director some level of direction on look and feel,without overstepping bounds, of course.
A clean, well-organized website that exhibits a professional finish will offer a sophisticated client some level of assurance that contacting you will not be a waste of their time.
What NOT to do on your website:
First and foremost, do not preach to the choir. Because the world of copywriting is new to new copywriters, they have a tendency to tell what they know on their website.
But a quality client, usually a mid-size to large company or organization, doesn't want to know WHY copywriting will help him. He already knows that, even if he doesn't know how to write copy himself.
What he's looking for is validation that you could be the RIGHT copywriter for him.
Websites that attempt to teach generally attract clients who need teaching, oftentimes small business with a low appreciation of what good copywriting can do for them and an even lower threshold for paying reasonable fees.
The second mistake I see is mentioning price on the Home page, or anywhere in the site, for that matter.
Quality clients do not put price first, and any discussion of price usually comes after the copywriter has a complete picture of the marketing problem that needs to be solved.
Not long ago, one of my coaching students complained that his prospects seemed fixated on price. After going to his website I noticed that his Home page positioned him as more attractively priced than other copywriters.
This positioning inadvertently created a USP based on low price, something we copywriters should always avoid.
Bringing up the subject of price on your website will actually cause your prospect to put it front and center. Best to let pricing discussions occur naturally in the process of landing a job.
Never Trust a 'Silent' Customer
Imagine you run a pizza parlour. You have all these neighbourhood families that pop in at least once a week for some pizza, garlic bread and Coke. On an average, one customer spends about $30 per week. But let's assume they spend just $20. Imagine you did something that bugged this customer, but he or she never told you about it. What would you stand to lose if they left?
Its simple math: You lose $20 x 50 weeks. That's equivalent to $1000 a year.
If you lost just 10 such customers per month, you'd lose about 100 clients a year.
That's $100,000 that could be in your back pocket if you were a little complaint-conscious.
That Doesn't Happen in Our Business: The Denial Syndrome
Overtly it won't. In a Bain & Company survey of major corporations, they found that on average, U.S. Corporations lose half their customers in five years. Notice, it wasn't 'one year' or 'suddenly'. Clients have a tipping point. They get unhappy bit by bit and then its camel-back-breaking time. So, if you think that all your customers are happy with you-they aren't. It's a basic fact of life.
What's really weird is that you can't measure how much business you're really losing. A study was done on a bank, they found they had as many accounts as they had a year ago. What they failed to measure was how most of the people had 'silently' transferred the money out into other banks and the closure of the account was a last measure, somewhere down the line.
The same thing applies to your customer. Like a patient Buddha, they will seemingly appear to put up with everything, till suddenly you find they don't use you anymore. This is a classic flight of business. You hear nothing of it, till it's almost gone and it takes a mammoth effort just to hold on to the business.
If you look at it from another perspective, you might even be getting equal to or slightly less business from your customer. Naturally this doesn't ring any alarm bells. However, if you've been watching carefully, your customer has probably grown bigger and richer in the past few months or years. If your business with them has not grown exponentially, you are actually LOSING OUT.
No matter how successful your business, you will always have scope for improvement. Best of all, you will always have complaining customers. Don't deny the fact. Accept it and then do something about it.
The Real Reason Why You Lose Customers
Last month we went to KFC to pick up some chicken and chips for dinner. On the way home we discovered that the chicken and the chips were soggy and tasted terrible.
How would most customers react? It would depend on their history with the product, but most people would grumble and simply not go back. We complained. We picked up the phone and called the toll free line at KFC. They asked us to place our order. We said we didn't want to place an order, we just wanted to complain. They said, "We don't take complaints on this line. You'll have to call the manager at the branch where you bought it and talk to him."
Now Why Would I Bother To Go Through All That Trouble?
It's easier to never go back. All that money that KFC spends trying to get new customers is going down the drain and out the back door because they don't have a complaint line.
Most companies act precisely in the same manner. For one, they have no real complaint department. If clients are unhappy, they feel embarrassed to complain and because no route has been cleared to vent their feelings, they avoid it completely.
Then they leave.
Obviously, you can't wait for something to go wrong. Your job is to find ways to get the client to complain. If they complain, you are getting feedback that is extremely valuable and is probably relevant for all your other clients as well. Best of all, empowered with a complaint channel, a well-trained client will complain at every juncture giving you the opportunity to fix the problem and regain their trust.
How Companies React to Complaints
Virgin Airlines CEO, Richard Branson, sometimes makes an appearance at the gates when a flight is late, apologising profusely to all passengers as they check out. How mad would you continue to be if you ran into a situation like this?
Yet most companies detest complaints. Living in their ivory towers, they refuse to believe that any of their clients would leave. So they never ask for feedback. On the rare occasion that clients get mad enough to put it in words, it's too late. Even then, a complaint is treated with nuisance value.
The first step a company takes when dealing with complaints is that they fix it.
Yeah, Right!
Because of their crummy service, the plane took off without you, you missed your meeting and lost more than just your temper. Do you think, just replacing something is going to erase all that trouble? It's going to take much, much more.A simple replacement is never the answer. It has to be a heck lot more than just a numb 'sorry' . You've got to woo the customer back like you would with the girl that you had your eye on. Going down on your knees and begging for forgiveness is a start. Then you've got to lay it on thick and the thicker the better.
The Problem With Zero Defect
Lots of companies ran themselves into the ground trying to achieve zero defect. In an unpredictable world like ours, that goal is unreal. Even the best of intentions aren't much use if you run into a flash flood. Clients recognise that. However, it's up to you to have a disaster recovery plan in place.
When I say that, I don't mean a grandiose 'in case of a nuclear attack' plan.
At Nordstrom stores across the U.S., salespeople are empowered to do 'whatever it takes' to fix a problem, even if it means going to the store across the street and buying the product at a higher price. It's called the art of immediate recovery, and it assumes that something will go wrong and you will have a Plan B to fix it. The more you prepare yourself for this inevitable event, the less chance the client has to complain.
More often than not, a complaining client is complaining about everything but the product. Ever see people complaining about the food at a restaurant? The principal purpose of the restaurant is food, yet people leave because of loud music, bad service and everything else. Your job is to assume you're a restaurant and find out what your 'everything else' is.
Getting Complaints is Like Winning Lotto!
1) What you need to do to ensure a regular stream of complaints. Dump the feedback form and go out and ask your customer's face to face. Do it regularly and have them know whom they can complain to, if anything goes wrong. There is no such thing as a silent customer.
2) Complaining customers are always very precise. They eliminate the vagueness of feedback forms. Listen to them, act on their complaints. It's not that they want to leave. They want to be wooed back. Fix the problem and then let them know how you fixed it.
3) They're giving you free feedback that would cost a fortune at a research company, so reward them. They've been inconvenienced on top of getting a bad product or service. That inconvenience factor deserves payment in the form of a reward over and above just fixing the problem. Customers who are bought back from the brink are extremely loyal and extremely 'noisy.' Treat them like the asset they are.
4) Remember, it costs eight times as much to get a new customer, than it takes to keep an existing one. Keep them at all costs. Atone for your sins.
5) Rule #1:The complaining customer is always right. Rule #2:When in doubt, refer to Rule #1
Its simple math: You lose $20 x 50 weeks. That's equivalent to $1000 a year.
If you lost just 10 such customers per month, you'd lose about 100 clients a year.
That's $100,000 that could be in your back pocket if you were a little complaint-conscious.
That Doesn't Happen in Our Business: The Denial Syndrome
Overtly it won't. In a Bain & Company survey of major corporations, they found that on average, U.S. Corporations lose half their customers in five years. Notice, it wasn't 'one year' or 'suddenly'. Clients have a tipping point. They get unhappy bit by bit and then its camel-back-breaking time. So, if you think that all your customers are happy with you-they aren't. It's a basic fact of life.
What's really weird is that you can't measure how much business you're really losing. A study was done on a bank, they found they had as many accounts as they had a year ago. What they failed to measure was how most of the people had 'silently' transferred the money out into other banks and the closure of the account was a last measure, somewhere down the line.
The same thing applies to your customer. Like a patient Buddha, they will seemingly appear to put up with everything, till suddenly you find they don't use you anymore. This is a classic flight of business. You hear nothing of it, till it's almost gone and it takes a mammoth effort just to hold on to the business.
If you look at it from another perspective, you might even be getting equal to or slightly less business from your customer. Naturally this doesn't ring any alarm bells. However, if you've been watching carefully, your customer has probably grown bigger and richer in the past few months or years. If your business with them has not grown exponentially, you are actually LOSING OUT.
No matter how successful your business, you will always have scope for improvement. Best of all, you will always have complaining customers. Don't deny the fact. Accept it and then do something about it.
The Real Reason Why You Lose Customers
Last month we went to KFC to pick up some chicken and chips for dinner. On the way home we discovered that the chicken and the chips were soggy and tasted terrible.
How would most customers react? It would depend on their history with the product, but most people would grumble and simply not go back. We complained. We picked up the phone and called the toll free line at KFC. They asked us to place our order. We said we didn't want to place an order, we just wanted to complain. They said, "We don't take complaints on this line. You'll have to call the manager at the branch where you bought it and talk to him."
Now Why Would I Bother To Go Through All That Trouble?
It's easier to never go back. All that money that KFC spends trying to get new customers is going down the drain and out the back door because they don't have a complaint line.
Most companies act precisely in the same manner. For one, they have no real complaint department. If clients are unhappy, they feel embarrassed to complain and because no route has been cleared to vent their feelings, they avoid it completely.
Then they leave.
Obviously, you can't wait for something to go wrong. Your job is to find ways to get the client to complain. If they complain, you are getting feedback that is extremely valuable and is probably relevant for all your other clients as well. Best of all, empowered with a complaint channel, a well-trained client will complain at every juncture giving you the opportunity to fix the problem and regain their trust.
How Companies React to Complaints
Virgin Airlines CEO, Richard Branson, sometimes makes an appearance at the gates when a flight is late, apologising profusely to all passengers as they check out. How mad would you continue to be if you ran into a situation like this?
Yet most companies detest complaints. Living in their ivory towers, they refuse to believe that any of their clients would leave. So they never ask for feedback. On the rare occasion that clients get mad enough to put it in words, it's too late. Even then, a complaint is treated with nuisance value.
The first step a company takes when dealing with complaints is that they fix it.
Yeah, Right!
Because of their crummy service, the plane took off without you, you missed your meeting and lost more than just your temper. Do you think, just replacing something is going to erase all that trouble? It's going to take much, much more.A simple replacement is never the answer. It has to be a heck lot more than just a numb 'sorry' . You've got to woo the customer back like you would with the girl that you had your eye on. Going down on your knees and begging for forgiveness is a start. Then you've got to lay it on thick and the thicker the better.
The Problem With Zero Defect
Lots of companies ran themselves into the ground trying to achieve zero defect. In an unpredictable world like ours, that goal is unreal. Even the best of intentions aren't much use if you run into a flash flood. Clients recognise that. However, it's up to you to have a disaster recovery plan in place.
When I say that, I don't mean a grandiose 'in case of a nuclear attack' plan.
At Nordstrom stores across the U.S., salespeople are empowered to do 'whatever it takes' to fix a problem, even if it means going to the store across the street and buying the product at a higher price. It's called the art of immediate recovery, and it assumes that something will go wrong and you will have a Plan B to fix it. The more you prepare yourself for this inevitable event, the less chance the client has to complain.
More often than not, a complaining client is complaining about everything but the product. Ever see people complaining about the food at a restaurant? The principal purpose of the restaurant is food, yet people leave because of loud music, bad service and everything else. Your job is to assume you're a restaurant and find out what your 'everything else' is.
Getting Complaints is Like Winning Lotto!
1) What you need to do to ensure a regular stream of complaints. Dump the feedback form and go out and ask your customer's face to face. Do it regularly and have them know whom they can complain to, if anything goes wrong. There is no such thing as a silent customer.
2) Complaining customers are always very precise. They eliminate the vagueness of feedback forms. Listen to them, act on their complaints. It's not that they want to leave. They want to be wooed back. Fix the problem and then let them know how you fixed it.
3) They're giving you free feedback that would cost a fortune at a research company, so reward them. They've been inconvenienced on top of getting a bad product or service. That inconvenience factor deserves payment in the form of a reward over and above just fixing the problem. Customers who are bought back from the brink are extremely loyal and extremely 'noisy.' Treat them like the asset they are.
4) Remember, it costs eight times as much to get a new customer, than it takes to keep an existing one. Keep them at all costs. Atone for your sins.
5) Rule #1:The complaining customer is always right. Rule #2:When in doubt, refer to Rule #1
Money-Making E-Book Income: 6 Huge E-Book Revenue Generating Ideas
If you are like many men and women in the world today, you may have at least some interest in learning how to create a worthwhile e-book income for yourself. Every day more and more people are becoming successful at earning a substantial e-book income. In the course of this article you will be provided with a few of the most useful e-book income generating ideas you can get.
1. One profitable e-book income generating idea that can be helpful to you is to begin by developing a highly targeted marketing campaign. By identifying and targeting the specific niche markets that will be the most interested in what you have to write about, you'll be well on your way to enjoying a profitable e-book income and even the e-book income success.
2. Another highly profitable e-book revenue generating initiative is to merge your e-book with other products or services that you offer or promote. These types of cross promotion efforts have been demonstrated to be incredibly successful when it comes to generating incomes through e-book sales..
3. Take the time to setup an e-book specific website. Constructing and promoting a single web site that is devoted to just one e-book topic can prove to be a very useful marketing tool.
4. Do not forget about blogging your e-book as a potentially profitable income generation idea. Almost everyone has a blog in this day and age, and many writers are making significant enhancements to the marketability of stuff that they've written about, including e-books, through their blogging efforts.
5. A big step that you can also use to increase your e-book profits is through forums. There are many forums where you can add your signature bylines to your messages. This increases traffic, and visibility of your product. Some forums will also allow for active promotion or discussions around your e-book topic. You want to become actively involved in one forum or another that address the issues that you discuss in your e-book.
6. Once you have actually written an e-Book, try to get yourself interviewed on one of the many Internet based talk shows that are actively online these days. There is always a rising number of these online shows that are even hosted by various online radio stations. By learning how to make use of these programs, you can easily promote your own e-book and greatly improve your possibility of enjoying a highly profitable e-book income, not only today but into the future as well.
1. One profitable e-book income generating idea that can be helpful to you is to begin by developing a highly targeted marketing campaign. By identifying and targeting the specific niche markets that will be the most interested in what you have to write about, you'll be well on your way to enjoying a profitable e-book income and even the e-book income success.
2. Another highly profitable e-book revenue generating initiative is to merge your e-book with other products or services that you offer or promote. These types of cross promotion efforts have been demonstrated to be incredibly successful when it comes to generating incomes through e-book sales..
3. Take the time to setup an e-book specific website. Constructing and promoting a single web site that is devoted to just one e-book topic can prove to be a very useful marketing tool.
4. Do not forget about blogging your e-book as a potentially profitable income generation idea. Almost everyone has a blog in this day and age, and many writers are making significant enhancements to the marketability of stuff that they've written about, including e-books, through their blogging efforts.
5. A big step that you can also use to increase your e-book profits is through forums. There are many forums where you can add your signature bylines to your messages. This increases traffic, and visibility of your product. Some forums will also allow for active promotion or discussions around your e-book topic. You want to become actively involved in one forum or another that address the issues that you discuss in your e-book.
6. Once you have actually written an e-Book, try to get yourself interviewed on one of the many Internet based talk shows that are actively online these days. There is always a rising number of these online shows that are even hosted by various online radio stations. By learning how to make use of these programs, you can easily promote your own e-book and greatly improve your possibility of enjoying a highly profitable e-book income, not only today but into the future as well.
Deciding a Subject Matter for Your EBook
This will be the hardest part of this process. The ability to write does not come naturally to most people. Due to this, we are often overwhelmed by the anxiety to write even the simplest of things. The best way to conquer this fear is to simply face it and get writing. To this end, I will discuss several tips that will help you to write your own material.
The subject you write about often determines how much you fear writing. If you are unsure about a topic, or do not simply know anything about the topic, and then you become more and more anxious trying to write about it.
The first thing we will do is break down the process into smaller parts this will help considerably during your writing. By breaking the process down, we can look at one section, work through it, and then move on to the next. This allows us to build upon each smaller success to form a larger overall bigger success.
So what are the steps involved.
Well, before you can write about something, you simply must know what that something is going to be. In other words, you have to have a subject to write about. Well, as I said earlier, we are tying to make this easier on you, so you will want to start with a topic that you are familiar with. Something you already know very well.
The topic you choose should come naturally to you. It should be something that you know very well, may have studied before, or have been doing for years, The more you know about the topic, the more you will be able o write about it.
Once you have a topic in mind, then make a list of thins that you know about that topic. This list should be as clearly defined as you can make it.
For example, say we are going to write a book on how to photograph squirrels in your backyard, we might start with a list similar to the one below:
Types of cameras for the best shot
How to get squirrels to come to you
The best background to use for subject
How to get closer without buy inexpensive lenses
These are just a few ideas. Try to make this list as long as you can. Cover any details that might be needed to complete the task that is being covered. You do not want to leave out any critical or important steps. As this will only cause confusion and frustration for the reader.
Now that you have your subject matter, and hopefully a list of potential sub topics, you will need to get started on writing the main content of your book. To do this, simply write a few paragraphs about the topic sub category. The length of each sub-topic should be between 500-700 words, If you think the topic will need more space then that, then consider breaking it down into two or more separate sub-topics. You want to make sure that your sub sections are as concise as possible.
The next step is an important one. That is editing and proofreading your material. Make sure that you spend some time making corrections and re-reading your material for clarity. If you're not that sure about it, then let someone else read it. Make sure that they give you an honest opinion, as you are trying to provide a high-quality product.
Once your product has been proofed, and you are satisfied with it, you can move on to marketing and selling your product.
The subject you write about often determines how much you fear writing. If you are unsure about a topic, or do not simply know anything about the topic, and then you become more and more anxious trying to write about it.
The first thing we will do is break down the process into smaller parts this will help considerably during your writing. By breaking the process down, we can look at one section, work through it, and then move on to the next. This allows us to build upon each smaller success to form a larger overall bigger success.
So what are the steps involved.
Well, before you can write about something, you simply must know what that something is going to be. In other words, you have to have a subject to write about. Well, as I said earlier, we are tying to make this easier on you, so you will want to start with a topic that you are familiar with. Something you already know very well.
The topic you choose should come naturally to you. It should be something that you know very well, may have studied before, or have been doing for years, The more you know about the topic, the more you will be able o write about it.
Once you have a topic in mind, then make a list of thins that you know about that topic. This list should be as clearly defined as you can make it.
For example, say we are going to write a book on how to photograph squirrels in your backyard, we might start with a list similar to the one below:
Types of cameras for the best shot
How to get squirrels to come to you
The best background to use for subject
How to get closer without buy inexpensive lenses
These are just a few ideas. Try to make this list as long as you can. Cover any details that might be needed to complete the task that is being covered. You do not want to leave out any critical or important steps. As this will only cause confusion and frustration for the reader.
Now that you have your subject matter, and hopefully a list of potential sub topics, you will need to get started on writing the main content of your book. To do this, simply write a few paragraphs about the topic sub category. The length of each sub-topic should be between 500-700 words, If you think the topic will need more space then that, then consider breaking it down into two or more separate sub-topics. You want to make sure that your sub sections are as concise as possible.
The next step is an important one. That is editing and proofreading your material. Make sure that you spend some time making corrections and re-reading your material for clarity. If you're not that sure about it, then let someone else read it. Make sure that they give you an honest opinion, as you are trying to provide a high-quality product.
Once your product has been proofed, and you are satisfied with it, you can move on to marketing and selling your product.
Resale Rights - How To Outsell Other Resellers
Selling ebooks with resell rights can be an extremely profitable venture. With resell rights ebooks and marketing tools you can began making money online right away. You don't have to create your own product. This will save you tons of time and money on research and development. That's why marketing these products is so appealing.
However, there are many out there who avoid selling resale rights ebooks and internet marketing tools simply because they believe that they can't compete with the many other marketers selling the very same product online. Others believe that the market for these products is saturated because there are so many others marketing these products.
So, how do you compete with other marketers selling the very same product for at the same price to the same market you have chosen? The answer to this question is actually pretty simple.
What you first need to understand is that better than 90% of all people who have resale rights licenses to the same products as you, will either market the products incorrectly, or won't market them at all. What this means to you is that only about 10% of those who have those same products are in competition with you. Truth be told, it doesn't really matter how much competition there is in the market or even how many people are selling the same thing. What really matters is how each product is marketed.
What you need to do first, is to is set yourself apart from other marketers selling the same resale rights products. Don't worry about what these other marketers are doing. Be different and make you style your own. You can start by making your product appear different. The license you have may allow you to do a number different things. For instance, you can change the sales letter or create a new book cover or box cover. Try to make the product look and feel completely different.
After you have made all the changes you are allowed to make, take a little time to research what other marketers may be doing. For instance, if you are planning to market with Google AdWords or Yahoo, find out what keywords your competitors are bidding on. Also, find out what they are paying for those keywords. You can either pay more for a particular keyword, or you can bid on different but more targeted set of keywords.
Here's an example. Say you are selling a resale rights product on "cheesecake recipes." Don't use "cheesecake recipes" as your keyword. Instead, try using "easy cheesecake recipes," or "cheesecake recipes online." Try to narrow your market by being more precise. You can be sure that most of your competition won't be choosing their keywords with such care.
You should also try other methods for marketing your resale rights products. Develop an email list and then market to it. Purchase the right to market to other peoples e-zines and opt-in lists. Write your own articles and submit them to the article directories. You can even try holding tele-seminars. The most important thing you can do is to establish yourself as an expert in the niche market area that is related to your resale rights product. All of these things will help to set you apart from others who are marketing the very same products. Now you are ready to go out and start building your very own solid resell rights ebook business.
However, there are many out there who avoid selling resale rights ebooks and internet marketing tools simply because they believe that they can't compete with the many other marketers selling the very same product online. Others believe that the market for these products is saturated because there are so many others marketing these products.
So, how do you compete with other marketers selling the very same product for at the same price to the same market you have chosen? The answer to this question is actually pretty simple.
What you first need to understand is that better than 90% of all people who have resale rights licenses to the same products as you, will either market the products incorrectly, or won't market them at all. What this means to you is that only about 10% of those who have those same products are in competition with you. Truth be told, it doesn't really matter how much competition there is in the market or even how many people are selling the same thing. What really matters is how each product is marketed.
What you need to do first, is to is set yourself apart from other marketers selling the same resale rights products. Don't worry about what these other marketers are doing. Be different and make you style your own. You can start by making your product appear different. The license you have may allow you to do a number different things. For instance, you can change the sales letter or create a new book cover or box cover. Try to make the product look and feel completely different.
After you have made all the changes you are allowed to make, take a little time to research what other marketers may be doing. For instance, if you are planning to market with Google AdWords or Yahoo, find out what keywords your competitors are bidding on. Also, find out what they are paying for those keywords. You can either pay more for a particular keyword, or you can bid on different but more targeted set of keywords.
Here's an example. Say you are selling a resale rights product on "cheesecake recipes." Don't use "cheesecake recipes" as your keyword. Instead, try using "easy cheesecake recipes," or "cheesecake recipes online." Try to narrow your market by being more precise. You can be sure that most of your competition won't be choosing their keywords with such care.
You should also try other methods for marketing your resale rights products. Develop an email list and then market to it. Purchase the right to market to other peoples e-zines and opt-in lists. Write your own articles and submit them to the article directories. You can even try holding tele-seminars. The most important thing you can do is to establish yourself as an expert in the niche market area that is related to your resale rights product. All of these things will help to set you apart from others who are marketing the very same products. Now you are ready to go out and start building your very own solid resell rights ebook business.
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